COLOR CONNOTATIONS

COOL COLORS

BLUE: sky, sea, water, tranquility, calmness, confidence, loyalty, dependability

GREEN: nature, life, spring, fertility, good luck, generosity

PURPLE: royalty, mystery, spirituality, creativity

WARM COLORS

YELLOW: sunlight, summer, joy, happiness, hope, optimism

RED: passion, love, strength, energy, excitement, holidays

ORANGE: happiness, enthusiasm, playfulness, autumn

NEUTRAL(UNIFYING) COLORS

WHITE: light, reverence, purity, peace, snow, winter, cleanliness, simplicity

BLACK: formality, elegance, sophistication, mystery, death

GRAY: elegance, respect, reverence, wisdom

BROWN: earth, order, stability, richness, nature, autumn